I got this idea from James Altucher’s Choose Yourself book. If you haven’t read it or listened to his podcast, give it a whirl…I thoroughly still enjoy both (yes, I read the same books more than once…or at least my own notes…over and over…I know, dork squared!).
Anyway, the idea is that to keep yourself fresh and relevant, you should work every day to come up with 10 new ideas. This may sound daunting, but we aren’t talking about setting the world on fire, all that is required is to pick a topic and just start freewheeling. “I can’t do that” you say. Well, I beg to differ…it really doesn’t take that long and it is fabulous for getting your mind stimulated and even invigorating your outlook. Here are some starting points:
- Childhood passions
- Things that could be improved
- Things that you’d really like to buy that don’t exist
- Things that would make your day easier
- Things that could be fixed at your place of work
- Things that could be fixed at your kids school
- 10 people you should introduce to each other
- Things that your favorite business could do to be better
- Ideas for songs, movies, books, blogs, etc.
- Things your favorite team could do to improve their season
- On and on
It really doesn’t matter…the idea is to get your “idea muscle” working. At first, no doubt it will be hard, but trust me after a few goes at it, you will get better and better and really enjoy the exercise. You don’t even have to keep the 10 ideas…throw them away, give them to a friend or business, whatever. The idea is just to start exercising your brain.
Well, what if I come up with a doozy that I want to execute on. Well, start working on the next steps…what are the 10 things you need to do to push this forward and get started today. Remember this…the ideas are worthless in and of themselves, execution is everything, so don’t worry that someone is going to run off with your ideas either.
If you do this for a whole year consider that you will have almost 4000 ideas! Want to have some more fun, do as James Altucher suggests and start having “Idea Sex”…marry one idea to another and see what comes of it. I have a friend that once suggested just looking up patents and marrying them to each other and then filing for a patent on the combo…you aren’t having to do the hard labor of creating something new, just marrying what already exists.
Here’s his detailed Idea Machine post on the topic. Have fun with it!